
The Market
04/12/11 - There's no arguing that more
customers are using social media both to seek support and to
support others. Therefore, it would behoove outsourcers to bring
their expertise in customer service to the Web. Unfortunately,
that's not what's happening. Outsourcers are not innovative in
supporting new end users and thinking about how customers are
contacting companies. As a result, analysts were more critical of
outsourcers this year, which is why their scores are lower, on
average, than they have been in previous years.
The Winner : Teleperformance
Teleperformance repeats its 2009 ft as the winner of the
outsourcing category.
The company is the only one to score 4.0 or better in the 3 main
criteria - one of which is an impressive 4.5 for company direction.
During the past 12 months, Teleperformance has had a steady eye on
innovation and growth.
In 05/2010, Teleperformance announced a partnership with RightNow
Technologies to provide a Contact Center on Demand hosted contact
center offering. In addition, the outsourcer has expanded its reach
by acquiring or building contact centers in Brazil, Turkey, the
Philippines, and Costa Rica.
Teleperformance has a "fairly obvious and strategic
vision, good in terms of reacting to new market realities. It did
well in the recession and didn't slow down innovation, which is
very important," Ryan says. Another analyst
adds, "Teleperformance has a good reputation for quality.
They do things right in the traditional sense."